Project

Portfolio · Link building since Feb 2024

Real placements, real results

A look at one long-running campaign — built entirely through manual outreach, no PBNs, no automation.

Case Study

Growing organic visibility for a SaaS invoicing & accounting platform

Working as the dedicated link builder on this account since February 2024, I ran ongoing manual outreach to build editorial backlinks across the invoicing, payroll, and small-business software space — targeting blogs, resource hubs, and niche publications relevant to the client’s core product pages.

Every placement below is a live, earned editorial link — no directories, no paid link networks, no PBNs.

129Live placements
110Unique referring domains
57.3 avgDomain Rating (DR)
33Placements on DR 70+ sites
Feb 2024Campaign start
Sample Placements

A snapshot of live links

A representative sample from the 110 referring domains in this campaign, sorted by Domain Rating.

Referring DomainDRTrafficAnchor Used
webnode.com84175/moonline invoice generator
socialpilot.co8337/moinvoicing software for small businesses
referralcandy.com83551/moinvoicing software for small businesses
uxpin.com8063/mogoogle sheets invoice template
apollotechnical.com7921/mopayroll software
blog.coupler.io78289/mogoogle sheets invoice template
debutify.com7837/mopayroll software
amasty.com7765/moinvoice generation
leadsbridge.com7623/moaccounting software
traveldailynews.com7422/moinvoice generator
cflowapps.com73155/moinvoice software for business
digitalsynopsis.com7326/moinvoice template

12 of 110 referring domains shown. Full placement report available on request.

How This Campaign Was Run

The same disciplined process, applied consistently

01

Niche & Page Mapping

Mapped the client’s key product pages — invoicing, invoice templates, invoice generator, payroll software — to relevant content angles.

02

Manual Prospecting

Sourced real blogs and publications already writing about small-business finance, accounting, and software tooling.

03

Direct Outreach

Every publisher was contacted individually — no bulk blasts, no automated sequences.

04

Natural Anchors

Anchor text varied naturally across branded, partial-match, and generic phrases to keep the profile healthy.

05

Live Verification

Every placement was checked post-publish to confirm it was live, indexed, and pointing correctly.

06

Ongoing Reporting

Running placement log tracked domain, DR, referring traffic, and anchor for full transparency.

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